Your busy building your business and getting everything up and running – creating a logo doesn’t seem like a top priority and you think anything will do I can work on that later.
Later becomes months or more – take the time because having a logo is an integral part of making your brand successful.
Why is a logo so important? It makes a strong first impression, it grabs attention, its memorable, it separates you from your competition and is the foundation for your brand identity.
Let’s have a look at the five reasons below:
1. It makes a strong first impression
Your logo is on every form on communication you have with potential clients – It’s your first introduction. First impressions are important and potential clients can judge your business on your logo. For instance are you a builder wanting to attract the big jobs but your logo makes you look like a handyman. You don’t want people contacting you to hang a door instead you want to take on major projects.
2. It grabs attention
Our attention spans are short – you have about 2 seconds to convince your customers you are worthy. If the logo quickly grabs a viewers attention and communicates the companies values then you are off to a good start.
3. It’s memorable
A logo is your identification, the symbol that customers use to recognise your brand. Ideally you want people to connect your logo with what your company does and how it makes them feel.
A logo is visual and triggers positive recall about your brand that the name of your company may not.
4. Separates you from your competition
Your logo can tell customers why you are unique. You might be one of thousands of Carpenters out there but your company prides itself on fine detail and precision work – your logo can give this message. Your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you are better.
5. Foundation for your brand identity
It’s true that logo design is only a part of a company’s brand, it does serve as narrative on which the brand is built. Successful branding is telling a story that will influence your customers.
Elements of your logo like colour, fonts and tones sets the stage for the story. These elements will translate from your logo onto all your branding materials like letterhead, business cards, signage, website and more.
On a final note – yes you can run your business without a professional logo but what customers or clients will you attract. Do you have the time to waste answering calls for jobs you don’t want?
Logo design is not a huge expense – at B Creative our logo packages start at $350 – so don’t put it off any longer – get in touch with us today on 0409 233 318 or info@bcreative.net.au